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Another chance to see the ever-expanding collection of EFX unique commissions. The creativity that knows no bounds! And...pick up your new brochure and eco bag! To register for the exhibition visit www.international-confex.com |
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Limited edition, sterling silver ingots, each 70 by 50mm in size and weighing 100g, were made; each bears BP’s special hallmark and is etched with an intricate design, which illustrates the corporation’s strategic activities and logo. The ingots are housed in an acrylic case, with a magnetic closing mechanism and were presented in the US & UK this spring. The ingots were struck using a hardened steel die which took 3 weeks to create due to the complexity of the design. Another unique feature was the hallmark- Special EFX would normally have the silver piece stamped with their Oe makers mark but to make this piece more exclusive they registered the R&M letters as a sponsors mark which could be the limited edition valuable antique of the future. They used this marking technique when producing 70,000 silver in- flight gifts for BA Concorde year over a 12 year period. The final piece was boxed in a special made wooden and silk lined box with a specially printed polishing cloth explaining the significance of the unique hallmark. And the end result was that the customer was delighted with the finished awards, whilst the recipients now proudly own a collector’s item.“It was important to demonstrate to our technical staff that their contributions to the business are valued. The awards provided a tangible focal point for this recognition and were really appreciated by all the winners – smiles all round!” |
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Gareth Griffiths headed up the team at t.three: “The design had to emphasise the globality and international reach of HSBC, and EFX was quick to grasp the brief; whilst we had design ideas of our own, EFX introduced new concepts and elements, which were invaluable – we enjoyed the collaborative approach.” The final design features a nickel plated, coil globe, encircled with a red ring representing HSBC’s global reach. Emphasising the international focus of the awards, the finals of the competition took place in Hong Kong in December, where Richard North of Wow! Stuff, the UK toy company, took first prize. t.three report that the event was such a success HSBC will be running it again in 2011, and the design of the awards is to be repeated. |
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